Escential co. Brand design

Graphic Design 1


For this class, we were tasked with randomly generating a word and using that to build our fictional company. We were to do a brand design mockup, create business collateral, and product design.


The word generated for me was scent, which gave me the idea of escential co., a candle company that prides itself in using naturally derived fair trade ingredients while providing customers with a longer burn time.